Refurbished phones are pre-owned devices that have been restored to full working condition, often by replacing parts and making cosmetic improvements. While they can offer a cost-effective alternative to brand-new models, transparency about their refurbished status is crucial.

The Issue with iPhone Models in Fiji

A specific issue concerning older iPhone models, The iPhone 7, 7 Plus, 8, and 8 Plus. Apple has ceased the production of these models over four years ago, meaning any new stock of these phones is highly unlikely. Despite this, there are businesses in Fiji selling these models as "brand new".

Implications for Consumers

Misleading Advertising: Consumers might be led to believe they are purchasing a newly manufactured device with the expectation of a full lifespan ahead of it, which is not the case with refurbished phones.

Warranty and Support Issues: New phones typically come with a manufacturer's warranty, including support from Apple. Refurbished phones may not carry the same level of support or warranty coverage, leaving consumers at a disadvantage if issues arise.

Value for Money: While refurbished devices are often sold at a lower price point than brand new ones, consumers thinking they're purchasing a new device might not be getting the value they expect.

How to Protect Yourself

Check the Serial Number: You can check the device's serial number on Apple's official website to verify its warranty status and confirm if it is indeed a new device.

Purchase from Reputable Sellers: Always buy from reputable sellers who provide clear information about the condition of the phone (new, refurbished, or used).

Look for Official Refurbished Devices: Apple and other certified sellers offer refurbished devices that are guaranteed to have been thoroughly tested and come with a warranty.


It's crucial for consumers in Fiji and elsewhere to be aware of the status of the devices they are purchasing. Transparency from sellers about whether a phone is new, refurbished, or used helps consumers make informed decisions and ensures fair trade practices. By staying informed and vigilant, consumers can protect themselves from misleading practices and make purchases that best meet their needs.